Friday, June 4, 2010
Ben & Jerry's Made Me the Most Popular Girl at Work
This is the story of a girl who loves ice cream. And free stuff. And especially free ice cream.
The story starts last week, when I read about Ben & Jerry's goal to bless New York City with 50,000 samples of ice cream by the end of June, all from its roaming scoop truck. That, I thought, is a goal I can get behind.
I immediately began to follow the scoop truck on Twitter, and it wasn't long before I realized the truck takes suggestions on Tuesday for businesses to visit on Wednesday. I nominated my place of work, and when the fine folks of Ben & Jerry's said they'd be visiting, my co-workers' excitement was outdone only by my own.
Yes, I am exactly that easy to please.
When the truck pulled up to the office it was a bit like Christmas morning, except it was June and 80 degrees. But Michael from Ben & Jerry's made a superb Santa, passing out samples of the Cookie Dough and Peanut Brittle flavors. He and sidekick/driver Terrence snapped a few pictures (like this great photo on twitpic), and they were off.
The rest of the afternoon was more like the day after Christmas, but at least I had a belly full of ice cream.
So Wednesday was a good day. I scored free ice cream for the office and something of a marketing coup for the company since Ben & Jerry's mentioned us a few times on Twitter. And who knew a bit of ice cream could garner such goodwill in the office? I should have thought of this in high school.
My Other Ben & Jerry's Adventures --
2010 Free Cone Day
Me at Ben & Jerry's in Vermont (scroll down)