Besides me, I think only one or two people have a clear understanding of what I do for a living. Neither of those people are related to me.
It's time to correct this. Since today marks my one-year anniversary of being a fully-employed New Yorker, I thought this would be as good a time as any to explain my job.
I work for a company based in lower Manhattan that provides language services (mostly translation, transcription, interpreting and voice overs) to individuals, organizations and companies large and small. You name a business, and we've probably worked with them-- Fortune 500 companies, government agencies, museums, hospitals, banks, etc.
When I first started I wrote pages for one of the company's web sites and did a little proofreading of translated documents (not proofing the foreign language, but making sure everything in the document was translated, checking the format and items like that).
Today I am a content manager for one of the sites, in charge of writing and posting new pages as well as maintaining a blog. About half of my time is spent on writing, creating and perfecting landing pages for our marketing campaigns. We have a web team that designs the templates for the pages, but I write most of the copy and supervise the publishing of the hundreds of landing pages.
My daily vocabulary now consists of a whole new set of acronyms: PPC, CMS, SEO. That's pay-per-click, content management system and search engine optimization for the uninitiated.
So now you understand why I simply tell people I'm in internet marketing.